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Evidence-Based Interventions Need to Consider Scale-Up From the Start

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  • Omar Al-Ubaydli
  • John List

Abstract

The A/B testing approach invites promising early results that are unlikely to be realized in a larger setting. We argue that within the social sciences, a fundamentally different approach is needed; we call it option C thinking. Put simply, a twenty-first-century team of civil servants and social scientists should lead with experiments that anticipate likely causes of failure at scale, even if doing so requires more time, effort, and resources initially.

Suggested Citation

  • Omar Al-Ubaydli & John List, 2024. "Evidence-Based Interventions Need to Consider Scale-Up From the Start," Artefactual Field Experiments 00795, The Field Experiments Website.
    • Handle: RePEc:feb:artefa:00795
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