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Methods and Communication Techniques in Online Environments and Target Audience

Author

Listed:
  • Valeria Arina Mircea

    (Faculty of Financial Management, Ecological University of Bucharest)

  • Dana SISEA

    (Faculty of Financial Management, Ecological University of Bucharest)

Abstract

Means and the communication techniques used in rapidly evolving online environment. The Internet has not only changed the rules of marketing and public relations, but also the way in which companies choose to promote their business (products/services) in the online environment. Firms know their goals of, and so their marketing programs, websites and blogs by their contents fail to stimulate action. The effective strategies for marketing and public relations used in the online environment offers target audience containing complex information, which induce them to take action. By means of this study we aim to identify the means and techniques of social communication with high impact on the target audience, actor without which marketing strategies would have no efficiency. The Internet has shaped a new vision of how the public communicate and interact; He has sketched a different relationship between business and current consumers but does not exclude neither potential clients.

Suggested Citation

  • Valeria Arina Mircea & Dana SISEA, 2018. "Methods and Communication Techniques in Online Environments and Target Audience," Working papers 05, Ecological University of Bucharest, Department of Economics.
    • Handle: RePEc:eub:wpaper:2018-05
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    More about this item

    Keywords

    marketing; communication; internet; public; marketing strategies;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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