Report NEP-MKT-2018-12-10

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Marco Novarese issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Rijul Jain, 2018. "Is India Ready For Digital Content Marketing Advertisement: A Study Of Consumers In National Capital Region Of India," Proceedings of International Academic Conferences 7010050, International Institute of Social and Economic Sciences.
• Valeria Arina Mircea & Dana SISEA, 2018. "Methods and Communication Techniques in Online Environments and Target Audience," Working papers 05, Ecological University of Bucharest, Department of Economics.
• Christine De Meyer-Heydenrych & Nicole Cunningham, 2018. "Factors influencing consumers? decision about which international clothing retailer to purchase from: A South African value and image perspective," Proceedings of International Academic Conferences 6710019, International Institute of Social and Economic Sciences.
• Deepakshi Chaudhary, 2018. "What Will Drive Consumers To Buy Green Products: A Study Of Reinforcement Schedules To Be Applied In Marketing," Proceedings of International Academic Conferences 7010052, International Institute of Social and Economic Sciences.
• Bignebat, C., 2018. "Learning process in marketing contract choice: the case of cereals in the Paris Basin," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277233, International Association of Agricultural Economists.
• Deepanker Tanwar, 2018. "An Empirical Study On Role Of Consumer?S Need Hierarchy In Choice Of Cognitive Biases To Be Used In Marketing," Proceedings of International Academic Conferences 7010053, International Institute of Social and Economic Sciences.
• Hohler, J. & Muller, J. & Kuhl, R., 2018. "Explaining market behavior of farmers - Findings from an experimental beauty contest game with different contexts," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277121, International Association of Agricultural Economists.
• Olivier Gossner & Jakub Steiner & Colin Stewart, 2018. "Attention Please!," Working Papers tecipa-626, University of Toronto, Department of Economics.