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Comparing responses from web and paper-based collection modes in a choice modelling experiment

Author

Listed:
  • John Rolfe

    (Faculty of Business and Informatics at Central Queensland University)

  • Jill Windle

    (Faculty of Business and Informatics at Central Queensland University)

Abstract

Different choice modelling experiments have been conducted to test if the collection mode affects sample characteristics and value estimates. The modes tested were paper-based (using drop-off/pick-up) and web-based (using an internet panel). The valuation exercise was to elicit values from Brisbane respondents for future improvement in the environmental condition of the Great Barrier Reef. The total per survey cost of the paper-based survey was approximately $70 per survey and took three months to complete. In contrast, the online survey cost approximately $15 per survey and was completed in two weeks. The results indicate that while there were no differences in gender, education and income levels between the two groups there was an age difference with more young people and less older people in the internet group. A comparison of the WTP of respondents and other model and behavioural indicators do not indicate major differences in models by collection mode.

Suggested Citation

  • John Rolfe & Jill Windle, 2009. "Comparing responses from web and paper-based collection modes in a choice modelling experiment," Environmental Economics Research Hub Research Reports 0945, Environmental Economics Research Hub, Crawford School of Public Policy, The Australian National University.
    • Handle: RePEc:een:eenhrr:0945
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    File URL: https://crawford.anu.edu.au/research_units/eerh/pdf/EERH_RR45.pdf
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    References listed on IDEAS

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    1. Marta-Pedroso, Cristina & Freitas, Helena & Domingos, Tiago, 2007. "Testing for the survey mode effect on contingent valuation data quality: A case study of web based versus in-person interviews," Ecological Economics, Elsevier, vol. 62(3-4), pages 388-398, May.
    2. Roger H. von Haefen & D. Matthew Massey & Wiktor L. Adamowicz, 2005. "Serial Nonparticipation in Repeated Discrete Choice Models," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(4), pages 1061-1076.
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