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Tracking Quality Assessments Over Time. The Rise and Fall of S.L.V. Cabernet Sauvignon

Author

Listed:
  • Olivier Gergaud
  • Victor Ginsburgh
  • Juan D. Moreno-Ternero

Abstract

The outcome of the famous 1976 Judgment of Paris, a blind wine tasting of ten wines by eleven judges, brought American wines to the forefront of the wine business. A Californian wine, the 1973 Stag’s Leap Wine Cellars S.L.V. Cabernet Sauvignon, was declared the winner, surpassing four highly prized French wines (Château Mouton-Rothschild, 1970; Château Montrose, 1970; Château Haut-Brion, 1970; and Château Léoville Las Cases, 1971). We collect ratings from experts for (almost) all vintages of the same ten wines over the years 1968-2021 and find that the S.L.V. Cabernet Sauvignon is far from being first. We conclude that either the 1973 vintage was overrated by the experts who tasted it in 1976, or 1973 was merely an outlier in this winery.

Suggested Citation

  • Olivier Gergaud & Victor Ginsburgh & Juan D. Moreno-Ternero, 2022. "Tracking Quality Assessments Over Time. The Rise and Fall of S.L.V. Cabernet Sauvignon," Working Papers ECARES 2022-13, ULB -- Universite Libre de Bruxelles.
    • Handle: RePEc:eca:wpaper:2013/342693
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    References listed on IDEAS

    as
    1. Ginsburgh, Victor & Zang, Israël, 2012. "Shapley Ranking of Wines," Journal of Wine Economics, Cambridge University Press, vol. 7(2), pages 169-180, November.
    2. Gergaud, Olivier & Ginsburgh, Victor & Moreno-Ternero, Juan D., 2021. "Wine Ratings: Seeking a Consensus among Tasters via Normalization, Approval, and Aggregation," Journal of Wine Economics, Cambridge University Press, vol. 16(3), pages 321-342, August.
    3. Victor Ginsburgh, 2003. "Awards, Success and Aesthetic Quality in the Arts," Journal of Economic Perspectives, American Economic Association, vol. 17(2), pages 99-111, Spring.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    1976 Judgment of Paris; 1973 S.L.V. Cabernet Sauvignon; wines; ratings; tracking quality.;
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