Managing customer relationships through price and service quality
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- Erica L. Plambeck & Qiong Wang, 2013. "Implications of Hyperbolic Discounting for Optimal Pricing and Scheduling of Unpleasant Services That Generate Future Benefits," Management Science, INFORMS, vol. 59(8), pages 1927-1946, August.
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More about this item
Keywords
Customer relationship management; operations/marketing interface; two-part tariffs; service operations management; service quality;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2008-10-21 (Marketing)
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