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How intentions to create a social venture are formed. A case study

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  • Mair, Johanna

    (IESE Business School)

  • Noboa, Ernesto

    (IESE Business School)

Abstract

This exploratory study on one social entrepreneur challenges existing knowledge on the intention formation process of entrepreneurship. Drawing from social and cognitive psychology, we adapt an intention-based model from entrepreneurship and translate it to social entrepreneurship. Building on our findings, we argue that social entrepreneurs - like traditional entrepreneurs - experience perceptions of feasibility and desirability, and a propensity to act. However, complementing research on traditional entrepreneurs, we suggest that, in a preceding stage, social entrepreneurs develop social sentiments. Furthermore, we identify willpower, support, and the construction of opportunity as important antecedents of perceptions of feasibility and desirability, and propensity to act.

Suggested Citation

  • Mair, Johanna & Noboa, Ernesto, 2005. "How intentions to create a social venture are formed. A case study," IESE Research Papers D/593, IESE Business School.
    • Handle: RePEc:ebg:iesewp:d-0593
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    References listed on IDEAS

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    Cited by:

    1. hocine IFOURAH & Moussa MAAMRI, 2020. "dynamics of SME creation," Journal of Academic Finance, RED research unit, university of Gabes, Tunisia, vol. 11(2), pages 293-303, December.
    2. hocine IFOURAH & Moussa MAAMRI, 2020. "The dynamics of SME creation," Journal of Academic Finance, RED research unit, university of Gabes, Tunisia, vol. 11(2), pages 293-303, December.
    3. Vivek Ahuja & Asif Akhtar & O. P. Wali, 2019. "Development of a comprehensive model of social entrepreneurial intention formation using a quality tool," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-27, December.

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    Keywords

    social entrepreneurship; intention; cognition;
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