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Zum Zusammenhang zwischen Employer Awards und Arbeitgeberattraktivität
[On the Relationship Between Employer Awards and Employer Attractiveness]

Author

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  • Weinert, Stephan

    (Department of Economics of the Duesseldorf University of Applied Sciences)

Abstract

In der vorliegenden Studie wurde der Forschungsfrage nachgegangen, ob Unternehmen in Employer Awards investieren sollten, um als attraktiver Arbeitgeber wahrgenommen zu werden. Methodisch basiert die Untersuchung auf einem experimentellen einfaktoriellen Zufallsgruppenversuchsplan mit Mehrgruppen-Design. Der zentrale Befund lautet, dass Unternehmen Investitionen in Employer Awards kritisch prüfen sollten, da von ihnen kein positiver Effekt auf die wahrgenommene Arbeitgeberattraktivität auszugehen scheint.

Suggested Citation

  • Weinert, Stephan, 2017. "Zum Zusammenhang zwischen Employer Awards und Arbeitgeberattraktivität [On the Relationship Between Employer Awards and Employer Attractiveness]," Duesseldorf Working Papers in Applied Management and Economics 35, Duesseldorf University of Applied Sciences.
    • Handle: RePEc:ddf:wpaper:35
    DOI: 10.20385/2365-3361/2017.35
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    More about this item

    Keywords

    Employer Branding; Employer Awards; Recruiting;
    All these keywords.

    JEL classification:

    • J2 - Labor and Demographic Economics - - Demand and Supply of Labor
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M5 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics

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