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The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments

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  • Wessel, Michael
  • Thies, Ferdinand

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  • Wessel, Michael & Thies, Ferdinand, 2015. "The Effects of Personalization on Purchase Intentions for Online News: An Experimental Study of Different Personalization Increments," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 73892, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:73892
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/73892/
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    Cited by:

    1. Lama Zalloum & Hamad Alghadeer & Nawras Nusairat, 2019. "The Effect of Using Mobile Banking Services Applications on Electronic Word of Mouth: The Mediating Role of Perceived Trust," International Business Research, Canadian Center of Science and Education, vol. 12(9), pages 62-80, September.
    2. Yulin Hswen & Nguemdjo Ulrich & Yom-Tom Elad & Bruno Ventelou, 2022. "Economics of attention: The gender-based bing communication study on depression," Post-Print hal-03545595, HAL.

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