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Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?

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  • Stock, Ruth
  • Reiferscheid, Ines

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  • Stock, Ruth & Reiferscheid, Ines, 2014. "Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 65205, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:65205
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/65205/
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    File URL: http://link.springer.com/article/10.1007/s11747-013-0354-5/fulltext.html
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    Cited by:

    1. Gloria Pokuaa -Duah & Devika Nadarajah, 2021. "Improving of Organizational Performance Using Lean Supply Chain Management Practices: The Mediating Role of Supply Chain Collaboration," Business Management and Strategy, Macrothink Institute, vol. 12(2), pages 35-49, December.
    2. Xue Wang, 2018. "The Effect Of Inbound Open Innovation On Firm Performance In Japanese Manufacturing Firms: Comparative Study Between Research Centre And Business Unit," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(07), pages 1-35, October.
    3. Chen, Yen-Chun & Lin, Ya-Hui & Li, Po-Chien & Chen, Chung-Jen, 2022. "Understanding the interplay between competitor and alliance orientations in product innovativeness: An integrative framework," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    4. James Boles & Albert N. Link, 2017. "On the R&D/marketing interface in knowledge intensive entrepreneurial firms," International Entrepreneurship and Management Journal, Springer, vol. 13(3), pages 943-952, September.
    5. Li Zuo & Gregory J. Fisher & Zhi Yang, 2019. "Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1166-1183, November.
    6. Rubio-Andrés, Mercedes & Ramos-González, Mª del Mar & Sastre-Castillo, Miguel Ángel & Gutiérrez-Broncano, Santiago, 2023. "Stakeholder pressure and innovation capacity of SMEs in the COVID-19 pandemic: Mediating and multigroup analysis," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    7. Amaya Rivas, Adriana & Chen, Yen-Chun & Yang, Ta-Kai, 2020. "Entrepreneurial and alliance orientation alignment in new product development," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    8. Osman Gök & Sinem Peker, 2017. "Understanding the links among innovation performance, market performance and financial performance," Review of Managerial Science, Springer, vol. 11(3), pages 605-631, July.

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