Report NEP-MKT-2014-05-04

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Rosa-Branca Esteves & Sofia Cerqueira, "undated". "Behaviour-Based Price Discrimination under Advertising and Imperfectly Informed Consumers," NIPE Working Papers 08/2014, NIPE - Universidade do Minho.
• Tristan Klocke & Joana César Machado, 2014. "Branding as a reflection of culture - An analysis of brand consumption patterns in China," Working Papers de Gestão (Management Working Papers) 01, Católica Porto Business School, Universidade Católica Portuguesa.
• Takayuki Mizuno & Tsutomu Watanabe, 2013. "Why are product prices in online markets not converging?," CIGS Working Paper Series 13-001E, The Canon Institute for Global Studies.
• Stock, Ruth & Reiferscheid, Ines, 2014. "Who Should be in Power to Encourage Product Program Innovativeness, R&D or Marketing?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 65205, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
• Mª de las Mercedes Galán Ladero & Clementina Galera Casquet, 2014. "Marketing con causa. Evidencias prácticas desde la perspectiva del consumidor," DOCFRADIS Working Papers 1401, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.
• Thunström, Linda & Nordström, Jonas, 2014. "The Importance of Taste for Food Demand and the Experienced Taste Effect of Healthy Labels – An Experiment on Potato Chips and Bread," Working Papers 2014:13, Lund University, Department of Economics.
• Sher, Hassan, 2013. "Collection and marketing of high value medicinal and aromatic plants from district Swat, Pakistan:," PSSP working papers 11, International Food Policy Research Institute (IFPRI).
• Rebeca Cordero Gutiérrez & Libia Santos Requejo, 2014. "La confianza y la actitud hacia la red social como determinantes de la intención de aceptar herramientas de marketing. Diferencias según intensidad de uso de la red," DOCFRADIS Working Papers 1403, Catedra Fundación Ramón Areces de Distribución Comercial, revised Apr 2014.