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How to get lost costumers back? Insights into customer relationship revival activities

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  • Homburg, Christian
  • Hoyer, Wayne
  • Stock-Homburg, Ruth

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  • Homburg, Christian & Hoyer, Wayne & Stock-Homburg, Ruth, 2007. "How to get lost costumers back? Insights into customer relationship revival activities," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 29590, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:29590
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/29590/
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    Cited by:

    1. Doreén Pick & Jacquelyn S. Thomas & Sebastian Tillmanns & Manfred Krafft, 2016. "Customer win-back: the role of attributions and perceptions in customers’ willingness to return," Journal of the Academy of Marketing Science, Springer, vol. 44(2), pages 218-240, March.
    2. Bogomolova, Svetlana, 2016. "Determinants of ex-customer winback in financial services," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 1-6.
    3. Gerpott, Torsten J. & Ahmadi, Nima & Weimar, Daniel, 2015. "Who is (not) convinced to withdraw a contract termination announcement? – A discriminant analysis of mobile communications customers in Germany," Telecommunications Policy, Elsevier, vol. 39(1), pages 38-52.
    4. Felix Hübner & Tim Alexander Herberger & Michel Charifzadeh, 2024. "Determinants of customer recovery in retail banking—lessons from a German banking case study," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 655-682, September.

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