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Is Customer Relationship Management (Crm) Linked To Strategic Supplier Partnership In Supply Chain Management (Scm)? Empirical Evidence From Malaysian Malay Organizations

Author

Listed:
  • Arawati Agus Author_Email: araa@ukm.my

    (Graduate School of Business,Universiti Kebangsaan Malaysia)

  • Za’faran Hassan

    (Faculty of Business Management,Institute of Malay Thoughts and Leadership (IMPAK),Universiti Teknologi MARA)

  • Anizah Zainnuddin

    (Faculty of Business Management,Institute of Malay Thoughts and Leadership (IMPAK),Universiti Teknologi MARA)

  • Muhammad Rozi Malim

    (Institute of Malay Thoughts and Leadership (IMPAK),Universiti Kebangsaan Malaysia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Arawati Agus Author_Email: araa@ukm.my & Za’faran Hassan & Anizah Zainnuddin & Muhammad Rozi Malim, 2011. "Is Customer Relationship Management (Crm) Linked To Strategic Supplier Partnership In Supply Chain Management (Scm)? Empirical Evidence From Malaysian Malay Organizations," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-454, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-454
    as

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    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/454-2nd%20ICBER%202011%20PG%202362-2375%20Customer%20Relationship.pdf
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    References listed on IDEAS

    as
    1. Li, Suhong & Ragu-Nathan, Bhanu & Ragu-Nathan, T.S. & Subba Rao, S., 2006. "The impact of supply chain management practices on competitive advantage and organizational performance," Omega, Elsevier, vol. 34(2), pages 107-124, April.
    2. Ledyard Tucker & Charles Lewis, 1973. "A reliability coefficient for maximum likelihood factor analysis," Psychometrika, Springer;The Psychometric Society, vol. 38(1), pages 1-10, March.
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    More about this item

    Keywords

    Supply chain management; strategic supplier partnership and customer relationship management; and structural equation modeling;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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