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Strategic Adoption of a New Technology under Uncertain Implementation

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  • Marcel Boyer
  • Séverine Clamens

Abstract

American corporations will spend some $50 billion US in 1997 on reengineering projets. It is believed that two thirds of these efforts will end up in failure because of significant resistance to change and a lack of concensus and commitment among senior executives. Very little effort has been exerted to foster our understanding of the strategic differences between adopting and implementing a new technology. Building on a model first proposed by Stenbacka and Tombak (1994), we show how the adoption timing decisions in a sequential duopoly structure are affected by more efficient implementation programs, higher relative gains of being the first (and second) to successfully implement the technology, and lower relative investment costs of adopting the new technology. Les entreprises américaines investiront en 1997 quelque 50 milliards de $ dans des projets de réingénierie dont les deux-tiers s'avéreront, semble-t-il, des échecs, à cause principalement de la résistance au changement et du manque de concensus et d'engagement de la part des hauts dirigeants. Or, notre connaissance des différences stratégiques entre l'adoption d'une nouvelle technologie et son implantation réussie reste fort limitée. Nous inspirant d'un modèle proposé par Stenbacka et Tombak (1994), nous considérons les effets de divers facteurs sur les dates d'adoption de la nouvelle technologie choisies par les doupoleurs, tels de meilleurs programmes d'implantation, des gains relatifs plus élevés d'adopter en premier (et en second), et des coûts d'investissements à l'adoption plus faibles.

Suggested Citation

  • Marcel Boyer & Séverine Clamens, 1997. "Strategic Adoption of a New Technology under Uncertain Implementation," CIRANO Working Papers 97s-40, CIRANO.
    • Handle: RePEc:cir:cirwor:97s-40
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