IDEAS home Printed from https://ideas.repec.org/p/cir/cirwor/2009s-31.html
   My bibliography  Save this paper

Harnessing the Power of Focal Points To Measure Social Agreement

Author

Listed:
  • Jim Engle-Warnick
  • Stuart N Soroka

Abstract

This paper reports results from an application of Thomas Schelling's (1960) concept of a focal point to the measure of social agreement on the received tone of media content. In our experiments, subjects rate the tone, positive, negative, or neutral, of newspaper articles and news broadcasts, with an incentive to coordinate responses. We compare the content analysis of a traditional subject pool with those of a representative cross-section of the general public. Our application of the coordination game with strategy labels illustrates that the concept of a focal point can be put to use as a measure of social agreement. Le document présente les résultats obtenus en appliquant le concept de point focal, avancé par Thomas Schelling (1960), à la mesure de l'accord social concernant la perception du ton qui se dégage du contenu médiatique. Dans le cadre des expériences mises sur pied, les sujets évaluent le ton, positif, négatif ou neutre, adopté dans des articles de journaux et des bulletins de nouvelles et sont encouragés, par des mesures incitatives, à coordonner leurs réponses. Nous comparons l'analyse du contenu réalisée par un bassin traditionnel de sujets à celle menée par un échantillon représentatif du grand public. Notre application du jeu de coordination faisant appel à des étiquettes de stratégies démontre que la notion de point focal peut être utilisée pour mesurer l'accord social.

Suggested Citation

  • Jim Engle-Warnick & Stuart N Soroka, 2009. "Harnessing the Power of Focal Points To Measure Social Agreement," CIRANO Working Papers 2009s-31, CIRANO.
  • Handle: RePEc:cir:cirwor:2009s-31
    as

    Download full text from publisher

    File URL: https://cirano.qc.ca/files/publications/2009s-31.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jim Engle-Warnick & Sonia Laszlo & Natalia Mishagina & Erin C. Strumpf, 2013. "Coordination, Common Knowledge and an H1N1 Outbreak," CIRANO Working Papers 2013s-10, CIRANO.
    2. Daniel Houser & Erte Xiao, 2011. "Classification of natural language messages using a coordination game," Experimental Economics, Springer;Economic Science Association, vol. 14(1), pages 1-14, March.

    More about this item

    Keywords

    Coordination; focal point; experiment; content analysis; media; Coordination; point focal; expérience; analyse du contenu; médias;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cir:cirwor:2009s-31. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Webmaster (email available below). General contact details of provider: https://edirc.repec.org/data/ciranca.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.