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Travinfor Evaluation: Value Added Reseller (var) Study Phase 1 Results

Author

Listed:
  • Loukakos, D.
  • Hall, R.
  • Weissenberger, S.
  • Yim, Y. B.

Abstract

TravInfo is a Field Operational Test (FOT) in advanced traveler information systems (ATIS) for the San Francisco Bay Area sponsored by the Federal Highway Administration (FHWA). The project involves a public/private partnership which seeks to compile, integrate and broadly disseminate timely and accurate multi-modal traveler information through commercial products and services. This working paper is part of the Technology Element of the TravInfo evaluation. It presents the results of the "before" wave of the Value-Added-Reseller (VAR) study, in which 17 TravInfo registered VARs and 16 non-registered VARs were interviewed. Interviews followed a semi-structured format, and covered the following issues: 1. Company profile; 2. Assessment of Current and Planned ATIS Products; 3. Assessment of the TravInfo Concept; 4. Perception of the ATIS Consumer Market and 5. Perception of TravInfo. From the interviews, it is clear that TravInfo has been effective in stimulating VAR business opportunities, that VARs support the project and intend to disseminate TravInfo information through their products. However, the future is uncertain. VAR participation will depend on their satisfaction with TravInfo's operations and data and on their perception of the size of the market for ATIS products and services.

Suggested Citation

  • Loukakos, D. & Hall, R. & Weissenberger, S. & Yim, Y. B., 1996. "Travinfor Evaluation: Value Added Reseller (var) Study Phase 1 Results," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt9n78084m, Institute of Transportation Studies, UC Berkeley.
    • Handle: RePEc:cdl:itsrrp:qt9n78084m
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    References listed on IDEAS

    as
    1. Hall, Randolph & Yim, Y. B. & Pfeifle, Brian & Weissenberger, Stein, 1995. "Travinfo Evaluation: Institutional Element Phase 1 Results," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt60927749, Institute of Transportation Studies, UC Berkeley.
    2. Hall, Randolph & Yim, Y. B. & Khattak, Asad & Miller, Mark & Weissenberger, Stein, 1995. "Travinfo Field Operational Test Evaluation Plan," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt5t23r7x7, Institute of Transportation Studies, UC Berkeley.
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