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ATIS -- Alternative Revenue Approaches

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  • Yim, Y. B.

Abstract

As part of a continuing research on Advanced Traveler Information Systems (ATIS), this report presents an institutional analysis of alternative approaches to sustaining publicly supported ATIS. The fifteen largest metropolitan regions in the US and the private sector efforts were investigated through a literature review and in-person and telephone interviews. The study goals were to investigate alternative revenue approaches to achieve a self sustaining ATIS, identify institutional barriers to achieving self-sustainability, and develop a framework of assumptions. Two public sector approaches are; publicly centered with ATIS principally serving public transportation management goals and ATIS market growth with an emphasis on building a self-sustaining ATIS based on products that will sell, using existing, tested technology. The private sector initiatives are dependent on commercialization: investments to set up regional ATIS functions and investment on a national infrastructure. Institutional barriers impeding sustainability include: need for continuity of leadership, inter-jurisdictirional disputes, retaining technical expertise, maintaining public-private partnerships, and deploying interoperability standards. Keywords: Advanced Traveler Information Systems, institutional barriers, revenue models

Suggested Citation

  • Yim, Y. B., 2001. "ATIS -- Alternative Revenue Approaches," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt4w71c1rs, Institute of Transportation Studies, UC Berkeley.
    • Handle: RePEc:cdl:itsrrp:qt4w71c1rs
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    References listed on IDEAS

    as
    1. Chan, Shirley & Malchow, Matthew & Kanafani, Adib, 1997. "An Exploration of the Market for Traffic Information," University of California Transportation Center, Working Papers qt2j1347d4, University of California Transportation Center.
    2. Miller, Mark & Jia, Wenyu, 1998. "The ISTEA/ITS Connection In California: The State Of The Relationship And Opportunities For Productive And Beneficial Linkages," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt4dg537db, Institute of Transportation Studies, UC Berkeley.
    3. Chan, Shirley & Malchow, Matthew & Kanafani, Adib, 1997. "An Exploration Of The Market For Traffic Information," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt1vt2r75b, Institute of Transportation Studies, UC Berkeley.
    4. Hall, Randolph & Yim, Y. B. & Pfeifle, Brian & Weissenberger, Stein, 1995. "Travinfo Evaluation: Institutional Element Phase 1 Results," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt60927749, Institute of Transportation Studies, UC Berkeley.
    5. Yim, Y. B. & Hall, Randoph & Skabardonis, Alex & Tam, Robert & Weissenberger, Stein, 1997. "Travinfo Field Operational Test: Work Plan For The Target, Network, And Value Added Reseller ( V A R ) Customer Studies," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt7tw67543, Institute of Transportation Studies, UC Berkeley.
    6. Dahlgren, Joy & Weissenberger, Stein & Hickman, Mark & Lo, Hong, 1996. "Lessons From Case Studies Of Advanced Transportation And Information Systems," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt5550v1nr, Institute of Transportation Studies, UC Berkeley.
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