IDEAS home Printed from https://ideas.repec.org/p/cdl/ctcres/qt7kk906wn.html
   My bibliography  Save this paper

Televised movie trailers: undermining restrictions on advertising tobacco to youth

Author

Listed:
  • Healton, Cheryl G
  • Watson-Stryker, Ella S
  • Allen, Jane Appleyard
  • Vallone, Donna M
  • Messeri, Peter A
  • Graham, Philip R
  • Stewart, Anna M
  • Dobbins, M David
  • Glantz, Stanton A

Abstract

OBJECTIVE: To determine the proportion of televised movie trailers that included images of tobacco use during 1 year and the extent of youth exposure to those trailers. DESIGN: Content analysis combined with Nielsen data measuring media exposure. All movie trailers (N = 216) shown on television from August 1, 2001, through July 31, 2002. MAIN OUTCOME MEASURES: Exposure among youth aged 12 to 17 years to televised movie trailers that included smoking imagery. RESULTS: Of the movie trailers televised during the study period, 14.4% (31 trailers) included images of tobacco use. Tobacco use was shown in 24.0% of the 23 trailers for R-rated (restricted) movies and 7.5% of the 8 trailers for PG-13- and PG-rated (parental guidance) movies. Ninety-five percent of all youth aged 12 to 17 years in the United States saw at least 1 movie trailer depicting tobacco use on television during this 1 year, and 88.8% saw at least 1 of these trailers 3 or more times. CONCLUSIONS: Nearly all US youth aged 12 to 17 years were exposed to images of tobacco use on television in the context of a movie trailer during the study period. Given the relationship between youth exposure to tobacco use in movies and smoking initiation, the public health community should work to enact policy to reduce or eliminate the influence of tobacco use in televised movie trailers.

Suggested Citation

  • Healton, Cheryl G & Watson-Stryker, Ella S & Allen, Jane Appleyard & Vallone, Donna M & Messeri, Peter A & Graham, Philip R & Stewart, Anna M & Dobbins, M David & Glantz, Stanton A, 2006. "Televised movie trailers: undermining restrictions on advertising tobacco to youth," University of California at San Francisco, Center for Tobacco Control Research and Education qt7kk906wn, Center for Tobacco Control Research and Education, UC San Francisco.
    • Handle: RePEc:cdl:ctcres:qt7kk906wn
    as

    Download full text from publisher

    File URL: https://www.escholarship.org/uc/item/7kk906wn.pdf;origin=repeccitec
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Charlesworth, Annemarie & Glantz, Stanton A. Ph.D., 2005. "Smoking in the Movies Increases Adolescent Smoking: A Review," University of California at San Francisco, Center for Tobacco Control Research and Education qt9039p7cm, Center for Tobacco Control Research and Education, UC San Francisco.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Thomas Moore & Patrick Finley & Nancy Brodsky & Theresa Brown & Benjamin Apelberg & Bridget Ambrose & Robert Glass, 2015. "Modeling Education and Advertising with Opinion Dynamics," Journal of Artificial Societies and Social Simulation, Journal of Artificial Societies and Social Simulation, vol. 18(2), pages 1-7.
    2. Khandeparkar, Kapil & Motiani, Manoj & Sharma, Amalesh, 2021. "Thank you for not smoking – A multi-method investigation to understand the effect of anti-smoking warnings in television programs," Journal of Business Research, Elsevier, vol. 128(C), pages 462-472.
    3. Becky Wade & Joseph Lariscy & Robert Hummer, 2013. "Racial/Ethnic and Nativity Patterns of U.S. Adolescent and Young Adult Smoking," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 32(3), pages 353-371, June.
    4. Phillips, Aryn Z. & Rodriguez, Hector P., 2020. "U.S. county “food swamp” severity and hospitalization rates among adults with diabetes: A nonlinear relationship," Social Science & Medicine, Elsevier, vol. 249(C).
    5. Peter Fischer & Evelyn Vingilis & Tobias Greitemeyer & Claudia Vogrincic, 2011. "Risk‐Taking and the Media," Risk Analysis, John Wiley & Sons, vol. 31(5), pages 699-705, May.
    6. Kirk Doran & Joseph Price, 2014. "Pornography and Marriage," Journal of Family and Economic Issues, Springer, vol. 35(4), pages 489-498, December.
    7. Jon P. Nelson, 2010. "What is Learned from Longitudinal Studies of Advertising and Youth Drinking and Smoking? A Critical Assessment," IJERPH, MDPI, vol. 7(3), pages 1-57, March.
    8. Charlesworth, Annemarie MA. & Glantz, Stanton A. Ph.D., 2006. "Tobacco and the Movie Industry," University of California at San Francisco, Center for Tobacco Control Research and Education qt2qz385f8, Center for Tobacco Control Research and Education, UC San Francisco.
    9. Ma, Junzhao & Seenivasan, Satheesh & Yan, Bingyu, 2020. "Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 320-335.
    10. Emily Savell & Anna B Gilmore & Gary Fooks, 2014. "How Does the Tobacco Industry Attempt to Influence Marketing Regulations? A Systematic Review," PLOS ONE, Public Library of Science, vol. 9(2), pages 1-10, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cdl:ctcres:qt7kk906wn. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lisa Schiff (email available below). General contact details of provider: https://escholarship.org/uc/ctcre/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.