How can a corporate brand (of higher education) benefit from social networks in its internal communication strategy? The case of Catholic University of Portugal - Porto
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Cited by:
- Pažėraitė Aušra & Repovienė Rūta, 2018. "Content Marketing Decisions for Effective Internal Communication," Management of Organizations: Systematic Research, Sciendo, vol. 79(1), pages 117-130, June.
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Keywords
Corporate brand; social networks; internal communication; higher education;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CSE-2014-10-03 (Economics of Strategic Management)
- NEP-IPR-2014-10-03 (Intellectual Property Rights)
- NEP-MKT-2014-10-03 (Marketing)
- NEP-PPM-2014-10-03 (Project, Program and Portfolio Management)
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