IDEAS home Printed from https://ideas.repec.org/p/arx/papers/2405.12743.html
   My bibliography  Save this paper

Consumer lying in online reviews: recent evidence

Author

Listed:
  • Shawn Berry

Abstract

The persistence of lying by some consumers in their online posts of experiences with businesses is problematic, and taints the global pool of information that is used for decision making by people that assume they are true accounts of experiences. This study is based on data from my dissertation about fake online Google reviews of restaurants (Berry, 2024), and leverages an instrument that quantifies the trust of people. The findings are based on a sample of n=351, and provide a general proxy for lying in online reviews, and sketch out the characteristics of a typical person that has the propensity to be untruthful. A predictive model of posting untrue online reviews is constructed. The findings have wider implications for the study and monitoring of deceptive behavior, including the propagation of misinformation, and a means of quantifying the potential for antisocial behavior as measured by the trust of people instrument in Berry (2024). Directions for future research and limitations are also discussed.

Suggested Citation

  • Shawn Berry, 2024. "Consumer lying in online reviews: recent evidence," Papers 2405.12743, arXiv.org.
    • Handle: RePEc:arx:papers:2405.12743
    as

    Download full text from publisher

    File URL: http://arxiv.org/pdf/2405.12743
    File Function: Latest version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kapoor, Payal S. & M S, Balaji & Maity, Moutusy & Jain, Nikunj Kumar, 2021. "Why consumers exaggerate in online reviews? Moral disengagement and dark personality traits," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    2. Abeler, Johannes & Becker, Anke & Falk, Armin, 2014. "Representative evidence on lying costs," Journal of Public Economics, Elsevier, vol. 113(C), pages 96-104.
    3. Shawn Berry, 2024. "Fake Google restaurant reviews and the implications for consumers and restaurants," Papers 2401.11345, arXiv.org, revised Apr 2024.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Potters, Jan & Stoop, Jan, 2016. "Do cheaters in the lab also cheat in the field?," European Economic Review, Elsevier, vol. 87(C), pages 26-33.
    2. Zakaria Babutsidze & Nobuyuki Hanaki & Adam Zylbersztejn, 2019. "Digital Communication and Swift Trust," Post-Print halshs-02409314, HAL.
    3. Petra Nieken & Sven Walther, 2024. "Honesty in Virtual Communication," CESifo Working Paper Series 11094, CESifo.
    4. Marie Claire Villeval, 2019. "Comportements (non) éthiques et stratégies morales," Revue économique, Presses de Sciences-Po, vol. 70(6), pages 1021-1046.
    5. Paul Pelzl & Steven Poelhekke, 2023. "Democratization, leader education and growth: firm-level evidence from Indonesia," Journal of Economic Growth, Springer, vol. 28(4), pages 571-600, December.
    6. Barabino, Benedetto & Salis, Sara & Useli, Bruno, 2015. "What are the determinants in making people free riders in proof-of-payment transit systems? Evidence from Italy," Transportation Research Part A: Policy and Practice, Elsevier, vol. 80(C), pages 184-196.
    7. Dufwenberg, Martin & Dufwenberg, Martin A., 2018. "Lies in disguise – A theoretical analysis of cheating," Journal of Economic Theory, Elsevier, vol. 175(C), pages 248-264.
    8. Alain Cohn & Tobias Gesche & Michel André Maréchal, 2022. "Honesty in the Digital Age," Management Science, INFORMS, vol. 68(2), pages 827-845, February.
    9. Barigozzi, Francesca & Manna, Ester, 2020. "Envy in mission-oriented organisations," Journal of Economic Behavior & Organization, Elsevier, vol. 179(C), pages 395-424.
    10. Mariela E Jaffé & Rainer Greifeneder & Marc-André Reinhard, 2019. "Manipulating the odds: The effects of Machiavellianism and construal level on cheating behavior," PLOS ONE, Public Library of Science, vol. 14(11), pages 1-22, November.
    11. Harris, Donna & Borcan , Oana & Serra, Danila & Telli, Henry & Schettini, Bruno & Dercon, Stefan, 2024. "Proud to Belong: The Impact of Ethics Training on Police Officers in Ghana," CEPR Discussion Papers 19141, C.E.P.R. Discussion Papers.
    12. Duc Huynh, Toan Luu, 2020. "Replication: Cheating, loss aversion, and moral attitudes in Vietnam," Journal of Economic Psychology, Elsevier, vol. 78(C).
    13. Román, Sergio & Riquelme, Isabel P. & Iacobucci, Dawn, 2023. "Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews," Journal of Business Research, Elsevier, vol. 156(C).
    14. Jacobsen, Catrine & Piovesan, Marco, 2016. "Tax me if you can: An artifactual field experiment on dishonesty," Journal of Economic Behavior & Organization, Elsevier, vol. 124(C), pages 7-14.
    15. Ostermaier, Andreas, 2016. "Reciprocity and honesty in capital budgeting: Positive spill-over effects of reporting," VfS Annual Conference 2016 (Augsburg): Demographic Change 145904, Verein für Socialpolitik / German Economic Association.
    16. Valeria Maggian & Marie Claire Villeval, 2016. "Social preferences and lying aversion in children," Experimental Economics, Springer;Economic Science Association, vol. 19(3), pages 663-685, September.
    17. Zakaria Babutsidze & Nobuyuki Hanaki & Adam Zylbersztejn, 2021. "Nonverbal content and trust: An experiment on digital communication," Economic Inquiry, Western Economic Association International, vol. 59(4), pages 1517-1532, October.
    18. Abdelmoety, Ziad Hassan & Aboul-Dahab, Sameh & Agag, Gomaa, 2022. "A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    19. Birkelund, Johan & Cherry, Todd L. & McEvoy, David M., 2022. "A culture of cheating: The role of worldviews in preferences for honesty," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 96(C).
    20. Ivan Soraperra & Anton Suvorov & Jeroen Van de Ven & Marie Claire Villeval, 2019. "Doing Bad to Look Good: Negative Consequences of Image Concerns on Prosocial Behavior," Revue économique, Presses de Sciences-Po, vol. 70(6), pages 945-966.

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:arx:papers:2405.12743. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: arXiv administrators (email available below). General contact details of provider: http://arxiv.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.