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Increasing Employees' Willingness to Share: Introducing Appeal Strategies for People Analytics

Author

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  • Valentin Zieglmeier
  • Maren Gierlich-Joas
  • Alexander Pretschner

Abstract

Increasingly digital workplaces enable advanced people analytics (PA) that can improve work, but also implicate privacy risks for employees. These systems often depend on employees sharing their data voluntarily. Thus, to leverage the potential benefits of PA, companies have to manage employees' disclosure decision. In literature, we identify two main strategies: increase awareness or apply appeal strategies. While increased awareness may lead to more conservative data handling, appeal strategies can promote data sharing. Yet, to our knowledge, no systematic overview of appeal strategies for PA exists. Thus, we develop an initial taxonomy of strategies based on a systematic literature review and interviews with 18 experts. We describe strategies in the dimensions of values, benefits, and incentives. Thereby, we present concrete options to increase the appeal of PA for employees.

Suggested Citation

  • Valentin Zieglmeier & Maren Gierlich-Joas & Alexander Pretschner, 2022. "Increasing Employees' Willingness to Share: Introducing Appeal Strategies for People Analytics," Papers 2209.05387, arXiv.org.
    • Handle: RePEc:arx:papers:2209.05387
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    References listed on IDEAS

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    1. Maren Gierlich-Joas & Thomas Hess & Rahild Neuburger, 2020. "More self-organization, more control—or even both? Inverse transparency as a digital leadership concept," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 921-947, November.
    2. Aurélie Leclercq-Vandelannoitte & Henri Isaac & Michel Kalika, 2014. "Mobile information systems and organisational control: beyond the panopticon metaphor?," European Journal of Information Systems, Taylor & Francis Journals, vol. 23(5), pages 543-557, September.
    3. Tursunbayeva, Aizhan & Di Lauro, Stefano & Pagliari, Claudia, 2018. "People analytics—A scoping review of conceptual boundaries and value propositions," International Journal of Information Management, Elsevier, vol. 43(C), pages 224-247.
    4. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
    5. Stock-Homburg, Ruth & Hannig, Martin, 2020. "Is There a Privacy Paradox in the Workplace?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 123479, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    6. repec:dau:papers:123456789/13420 is not listed on IDEAS
    7. Jensen, Tina Blegind & Stein, Mari-Klara, 2021. "Designing a digital workplace: Introducing complementary smart work elements," Journal of Financial Transformation, Capco Institute, vol. 52, pages 42-53.
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