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Sorting and filtering as effective rational choice procedures

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  • Paulo Oliva
  • Philipp Zahn

Abstract

Many online shops offer functionality that help their customers navigate the available alternatives. For instance, options to filter and to sort goods are wide-spread. In this paper we show that sorting and filtering can be used by rational consumers to find their most preferred choice -- quickly. We characterize the preferences which can be expressed through filtering and sorting and show that these preferences exhibit a simple and intuitive logical structure.

Suggested Citation

  • Paulo Oliva & Philipp Zahn, 2018. "Sorting and filtering as effective rational choice procedures," Papers 1809.06766, arXiv.org, revised Sep 2021.
    • Handle: RePEc:arx:papers:1809.06766
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    References listed on IDEAS

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