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New Market Creation via Innovation: A Study on Tata Nano

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  • Swati Singh
  • Manoj Joshi

Abstract

This research paper focuses on how innovations support new market creation emerging from latent opportunities for low-income group. It also emphasizes on novel strategies that can be implemented for sustaining. The paper concludes with a discussion on the implications of the study and directions to stimulate future research on the subject.

Suggested Citation

  • Swati Singh & Manoj Joshi, 2017. "New Market Creation via Innovation: A Study on Tata Nano," Papers 1708.04952, arXiv.org.
    • Handle: RePEc:arx:papers:1708.04952
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    References listed on IDEAS

    as
    1. Peter Wells, 2010. "The Tata Nano, the global 'value' segment and the implications for the traditional automotive industry regions," Cambridge Journal of Regions, Economy and Society, Cambridge Political Economy Society, vol. 3(3), pages 443-457.
    2. Swati Singh & Pallavi Srivastava, 2012. "The Turnaround of Tata Nano: Reinventing the Wheel," Vision, , vol. 16(1), pages 45-52, March.
    3. Rajagopal, 2005. "Innovation and Business Growth through Corporate Venturing in Latin America: Analysis of Strategic Fit," Industrial Organization 0508011, University Library of Munich, Germany.
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