Report NEP-MKT-2017-08-20

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Neha Bairoliya & Pinar Karaca-Mandic & Jeffrey S. McCullough & Amil Petrin, 2017. "Consumer Learning and the Entry of Generic Pharmaceuticals," NBER Working Papers 23662, National Bureau of Economic Research, Inc.
• Peitz, Martin & Anderson, Simon, 2017. "Media See-saws: Winners and Losers in Platform Markets," CEPR Discussion Papers 12214, C.E.P.R. Discussion Papers.
• Antonio Gledson de Carvalho & Roberto Pinheiro & Joelson Oliveira Sampaio, 2017. "Dotcom Extreme Underpricing," Working Papers (Old Series) 1714, Federal Reserve Bank of Cleveland.
• Mao, N. & McAleer, M.J. & Bai, S., 2017. "Impact of Psychological Needs on Luxury Consumption," Econometric Institute Research Papers EI2017-19, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
• Swati Singh & Manoj Joshi, 2017. "New Market Creation via Innovation: A Study on Tata Nano," Papers 1708.04952, arXiv.org.