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Measuring Value Creation for Business Development: The View of Executive Managers

Author

Listed:
  • Adilson Caldeira

    (Mackenzie Presbyterian University, São Paulo, Brazil)

  • Adilson Aderito da Silva

    (Mackenzie Presbyterian University, São Paulo, Brazil)

  • Alberto de Medeiros Jr.

    (Mackenzie Presbyterian University, São Paulo, Brazil)

  • Lilian Aparecida Pasquini Miguel

    (Mackenzie Presbyterian University, São Paulo, Brazil)

Abstract

On the assumption that value creation can be characterized as an element of fundamental importance for the quality of management, this study aims to know, through exploratory research, the vision that managers have about the challenges that they face, and the processes adopted to accomplish it. The text begins with a literature review that covers different perspectives of value creation, its importance to business and the reasons and ways for its monitoring and evaluation, such as performance indicators for its management. Based on these references, we conducted a qualitative research, collecting data by means of in-depth semi-structured interviews with managers of companies from different market sectors and sizes operating in Brazil. The findings reveal that those managers are conscious of the importance in monitoring and measuring the effectiveness of value creation as a condition to sustain competitive advantages, but the use of metrics and indicators for this purpose is not frequent. This study is expected to contribute to the reflection on the benefits that the management of value creation may provide to organizations business development.

Suggested Citation

  • Adilson Caldeira & Adilson Aderito da Silva & Alberto de Medeiros Jr. & Lilian Aparecida Pasquini Miguel, "undated". "Measuring Value Creation for Business Development: The View of Executive Managers," Review of Socio - Economic Perspectives 201822, Reviewsep.
    • Handle: RePEc:aly:journl:201822
    DOI: https://doi.org/10.19275/RSEP045
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    References listed on IDEAS

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    1. Payne, Adrian & Storbacka, Kaj & Frow, Pennie & Knox, Simon, 2009. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research, Elsevier, vol. 62(3), pages 379-389, March.
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    More about this item

    Keywords

    Value Creation; Competitive Advantage; Performance Measurement;
    All these keywords.

    JEL classification:

    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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