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The Role of Consumers in Competition and Competition Policy

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  • Waterson, Michael

Abstract

This paper develops the idea that consumers’ behaviour matters significantly from the viewpoint of industry performance. This is examined through some theoretical propositions, but then at greater length by means of some case study examples. These examples demonstrate how, even in potentially competitive industries, reluctance on the part of consumers to search or to switch suppliers can lead to a sub-competitive outcome. The significance of non-traditional competition policy remedies in changing the outcome is drawn out.

Suggested Citation

  • Waterson, Michael, 2001. "The Role of Consumers in Competition and Competition Policy," Economic Research Papers 269377, University of Warwick - Department of Economics.
    • Handle: RePEc:ags:uwarer:269377
    DOI: 10.22004/ag.econ.269377
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    Full references (including those not matched with items on IDEAS)

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