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Marketing Mushrooms from the Kennett Square Area of Pennsylvania and Growers' and Buyers' Attitudes Concerning Proposed Marketing Plans for Mushrooms Produced in the Area

Author

Listed:
  • Cake, E. W.
  • Leith, W. G.
  • McKay, A. W.

Abstract

Excerpt from the report Summary: This study is based on Information and marketing data recorded on questionnaire forms during interviews with 53 mushroom growers in the Kennett Square area of Pennsylvania; on general marketing information received during interviews with 12 important wholesale receivers of Kennett Square mushrooms on the New York market, 4 such receivers in Newark, 6 in Philadelphia, 3 in Baltimore, and 3 in Washington, the produce-buylng division of a leading chain-store organization in New York City, a cooperative brokerage organization in the same city, the head buyer of a large soup company in Camden, N. J. , and from two leading local buyers in the Kennett Square area. In addition, marketing information on mushrooms was obtained from numerous publications and from other sources.

Suggested Citation

  • Cake, E. W. & Leith, W. G. & McKay, A. W., 1940. "Marketing Mushrooms from the Kennett Square Area of Pennsylvania and Growers' and Buyers' Attitudes Concerning Proposed Marketing Plans for Mushrooms Produced in the Area," USDA Miscellaneous 350131, United States Department of Agriculture.
    • Handle: RePEc:ags:usdami:350131
    DOI: 10.22004/ag.econ.350131
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