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Marketing of Floricultural Products in the United States: An Annotated Bibliography

Author

Listed:
  • Whitmore, Susan C.
  • Gilbert, Henry

Abstract

Excerpts from the Introduction: This bibliography is intended to provide persons interested in the marketing of floricultural products with an annotated listing of current and available publications and resources. Marketing can include an aggregate of functions involved in moving goods from producer to consumer. This bibliography focuses on works that deal with the statistics of production and sales, costs, economics, marketing channels, consumer demand, advertising, merchandising, procurement, market structure, pricing, and consumer profiles of primarily cut flowers and secondarily other floriculturally related products. Included are sources of statistical information; a list of journals, newsletters, and other serial publications which routinely contain marketing information; books with substantial amounts of information on this topic; U.S. Department of Agriculture, State experiment station, and Extension Service publications; and dissertations and theses. References included in these sections span the period from 1970 to the present.

Suggested Citation

  • Whitmore, Susan C. & Gilbert, Henry, 1989. "Marketing of Floricultural Products in the United States: An Annotated Bibliography," USDA Miscellaneous 335427, United States Department of Agriculture.
    • Handle: RePEc:ags:usdami:335427
    DOI: 10.22004/ag.econ.335427
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