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Niche Marketing Opportunities Through Lamb Cooperatives

Author

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  • Kazmierczak, Tamra Kirkpatrick
  • Bell, James B.

Abstract

Sheep producers are increasingly considering organizing producer cooperatives to market lamb to niche markets such as retail food stores, restaurants, mail order sales, and specialty wholesalers. The organizational, physical, and operational attributes of several established and newly organized lamb marketing cooperatives as well as several emerging producer groups are briefly described. The types of market outlets, quality niches, and value-added products targeted by these groups are described in more detail. Specific cooperative marketing strategies addressing issues such as supply consistency, quality consistency, buyer satisfaction, and member satisfaction are also included. Member equity, sources of non-equity capital, recordkeeping, financial statements, and financial planning are briefly described for producer groups organizing a niche marketing cooperative for lamb.

Suggested Citation

  • Kazmierczak, Tamra Kirkpatrick & Bell, James B., 1992. "Niche Marketing Opportunities Through Lamb Cooperatives," Research Reports 313035, United States Department of Agriculture, Rural Development.
    • Handle: RePEc:ags:urdbrr:313035
    DOI: 10.22004/ag.econ.313035
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    Cited by:

    1. Falk, Constance L., 1994. "Stochastic Simulation Of A Small-Scale Meat Packing Plant," Journal of Food Distribution Research, Food Distribution Research Society, vol. 25(2), pages 1-8, September.
    2. Nudell, Daniel J. & Petry, Timothy A., 1997. "Feasibility Of Operating A Lamb Slaughter Plant In North Dakota," Agricultural Economics Reports 23202, North Dakota State University, Department of Agribusiness and Applied Economics.
    3. Nudell, Daniel J. & Kraenzel, David G. & Petry, Timothy A. & Faller, Timothy & Hughes, Harlan G. & Brown, Erin, 1999. "A Preliminary Feasibility For Establishing A Multi-Species Meat Processing Plant In Southwestern North Dakota," Agricultural Economics Reports 23293, North Dakota State University, Department of Agribusiness and Applied Economics.

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