IDEAS home Printed from https://ideas.repec.org/p/ags/urdbrr/313012.html
   My bibliography  Save this paper

Marketing High-Value Food Products in the Asian Pacific

Author

Listed:
  • Reynolds, Bruce J.
  • Schmidt, Steven C.
  • Malter, Alan J.

Abstract

This report examines export marketing of branded and nonperishable food products to selected Asian Pacific markets. Economic growth in this region is continuing to increase consumer purchasing power and influencing consumer preference for convenience foods that are widely distributed and promoted. Distribution of imported nonperishable foods in most Asian Pacific countries is handled by agents for exporting firms. Most cooperatives, rely on such agents rather than establishing foreign subsidiaries or overseas sales offices. Marketing performance of agents is influenced by many factors, particularly the nature and conditions of the retail food industry. Performance is also affected by the working relationship that agents establish with the exporters they represent. Strategies to improve these working relationships are examined in this report.

Suggested Citation

  • Reynolds, Bruce J. & Schmidt, Steven C. & Malter, Alan J., 1990. "Marketing High-Value Food Products in the Asian Pacific," Research Reports 313012, United States Department of Agriculture, Rural Development.
    • Handle: RePEc:ags:urdbrr:313012
    DOI: 10.22004/ag.econ.313012
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/313012/files/co-opRR85.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.313012?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Buckley, Katharine C., 1990. "The World Market in Fresh Fruit and Vegetables, Wine, and Tropical Beverages-- Government Intervention and Multilateral Policy Reform," Staff Reports 278348, United States Department of Agriculture, Economic Research Service.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:urdbrr:313012. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/rdagvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.