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Survey Burden and its Impact on Attitudes Toward the Survey Sponsor

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  • McCarthy, Jaki
  • Beckler, Daniel G.

Abstract

The organization sponsoring a survey data collection may affect respondents’ willingness to respond. USDA’s National Agricultural Statistics Service (NASS) has begun asking agricultural establishments questions during ongoing surveys about respondents’ knowledge and attitudes about NASS. These questions were asked of both respondents and non-respondents to the surveys, and clearly showed a correlation between respondents’ knowledge and attitudes toward NASS and their willingness to cooperate when contacted by NASS. Past burden (number, length, complexity, frequency of contacts, etc.) imposed by NASS was also measured and found to have little correlation with survey cooperation. It was hypothesized that increased contacts may provide opportunities for public relations and help foster more positive attitudes towards the survey sponsor. If increases in burden create more positive opinions of the survey sponsor, this may offset expected declines in cooperativeness as burden increases. However, little relationship was found between respondents’ attitudes toward NASS and the past burden imposed on them.

Suggested Citation

  • McCarthy, Jaki & Beckler, Daniel G., 2000. "Survey Burden and its Impact on Attitudes Toward the Survey Sponsor," NASS Research Reports 235077, United States Department of Agriculture, National Agricultural Statistics Service.
    • Handle: RePEc:ags:unasrr:235077
    DOI: 10.22004/ag.econ.235077
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    File URL: https://ageconsearch.umn.edu/record/235077/files/Survey_Burden_and_Its_Impact.pdf
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    References listed on IDEAS

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    1. repec:ags:unassr:234383 is not listed on IDEAS
    2. McCarthy, Jaki Stanley & Beckler, Daniel G., 2000. "Analysis of the Relationship Between Survey Burden and Non-Response: If We Bother Them More, Are They Less Cooperative?," NASS Research Reports 322809, United States Department of Agriculture, National Agricultural Statistics Service.
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    Cited by:

    1. Stephanie Rosch & Sharon Raszap Skorbiansky & Collin Weigel & Kent D. Messer & Daniel Hellerstein, 2021. "Barriers to Using Economic Experiments in Evidence‐Based Agricultural Policymaking," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(2), pages 531-555, June.
    2. Penn, Jerrod & Hu, Wuyang & Alfaro-Inocente, Adriana & Bastola, Sapana, 2020. "Payment versus Charitable Donations to Attract Producer Survey Participation," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304329, Agricultural and Applied Economics Association.

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