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Using Point-of-Purchase Data To Evaluate Local WIC Nutrition Education Interventions: Feasibility Study

Author

Listed:
  • Bell, Loren
  • Gleason, Stacy

Abstract

The effect of nutrition education—an important component of many Federal Food Assistance programs—on participants’ food consumption behavior is difficult to ascertain. This study finds that combining point-of-purchase data with State data on the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) is a feasible method to assess behavioral changes in WIC participants. The major obstacle to using these data as a practical method of evaluating WIC participant food-purchasing behaviors is the recruitment of enough stores to allow for a representative sample ofWIC participants to be included. The study found that nutrition education intervention directed at encouraging the purchase of 1-percent and skim milk, as well as low-fat cheese, did not significantly influence purchasing patterns among WIC participants.

Suggested Citation

  • Bell, Loren & Gleason, Stacy, 2007. "Using Point-of-Purchase Data To Evaluate Local WIC Nutrition Education Interventions: Feasibility Study," Contractor and Cooperator Reports 292001, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uerscc:292001
    DOI: 10.22004/ag.econ.292001
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