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High Cereal Prices and the Prospects for Relied by Expansion of Private Label and Antitrust Enforcement

Author

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  • Cotterill, Ronald

Abstract

Congressmen Gejdenson and Schumer should be commended for their persistent interest in the performance of the ready to eat cereal industry. The release of their well documented and thorough report, "Consumers in a Box" a year ago focused media attention on high cereal prices, which in turn documented widespread consumer anger over this industry's performance. Today, the Congressmen have asked for an assessment of the factors that contribute to high cereal prices, and the outlook for consumer relief from the expansion of private label cereals, and more effective antitrust enforcement. This is no small task. I would like to begin by responding to the industry's rebuttal to the Congressmen's report. None of the cereal manufacturers has commented publicly on the Congressional inquiry. Instead, they have designated Mr. Jeffrey Nedelman of the Grocery Manufacturers of America as their common spokesman. The GMA's entire written response consists of a three page press release that contains seven "facts". The fact sheet is reproduced in the appendix.

Suggested Citation

  • Cotterill, Ronald, 1996. "High Cereal Prices and the Prospects for Relied by Expansion of Private Label and Antitrust Enforcement," Issue Papers 161555, University of Connecticut, Food Marketing Policy Center.
    • Handle: RePEc:ags:ucofmi:161555
    DOI: 10.22004/ag.econ.161555
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    Citations

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    Cited by:

    1. Nevo, Aviv, 2001. "Measuring Market Power in the Ready-to-Eat Cereal Industry," Econometrica, Econometric Society, vol. 69(2), pages 307-342, March.
    2. Eliza M. Mojduszka & Julie A. Caswell & J. Michael Harris, 2001. "Consumer choice of food products and the implications for price competition and government policy," Agribusiness, John Wiley & Sons, Ltd., vol. 17(1), pages 81-104.
    3. Ronald Cotterill & William Putsis, 2000. "Market Share and Price Setting Behavior for Private Labels and National Brands," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 17(1), pages 17-39, August.
    4. Mojduszka, Eliza M., 2001. "Integration Of A Product Choice Model And A Latent Variable Model Of Nutrition Information," 2001 Annual meeting, August 5-8, Chicago, IL 20678, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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