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Estimating Coke And Pepsi'S Price Advertising Strategies

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  • Golan, Amos
  • Karp, Larry S.
  • Perloff, Jeffrey M.

Abstract

A semi-parametric, information-based estimator is used to estimate strategies in prices and advertising for Coca-Cola and Pepsi-Cola. Separate strategies for each firm are estimated with and without restrictions from game theory. These information/entropy estimators are consistent and efficient. These estimates are used to test theories about the strategies of firms and to see how changes in incomes or factor prices affect these strategies.

Suggested Citation

  • Golan, Amos & Karp, Larry S. & Perloff, Jeffrey M., 1999. "Estimating Coke And Pepsi'S Price Advertising Strategies," CUDARE Working Papers 25057, University of California, Berkeley, Department of Agricultural and Resource Economics.
    • Handle: RePEc:ags:ucbecw:25057
    DOI: 10.22004/ag.econ.25057
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    References listed on IDEAS

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