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Demand for Farm-Raised Channel Catfish in Supermarkets: Analysis of a Selected Market

Author

Listed:
  • Raulerson, Richard C.
  • Trotter, Warren K.

Abstract

In March and April 1972, a controlled Latin square market experiment was performed in six Atlanta, Ga., grocery stores to determine the demand for fresh channel catfish in supermarkets. Prices ranging from $0.79 to $1.29 per pound in 10-cent increments were used to elicit quantity responses. These responses were used to estimate linear, log-linear, and log-log forms of a demand curve. The resulting demand curves indicate an elastic demand for catfish within the experimental price range. Only about one of every 150 customers purchased catfish at the current price of about $1.19 per pound. Results of a consumer questionnaire indicate the possibility of expanding the market by introducing more convenient product forms at a reasonable cost to the consumer.

Suggested Citation

  • Raulerson, Richard C. & Trotter, Warren K., 1973. "Demand for Farm-Raised Channel Catfish in Supermarkets: Analysis of a Selected Market," Marketing Research Reports 313732, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313732
    DOI: 10.22004/ag.econ.313732
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    File URL: https://ageconsearch.umn.edu/record/313732/files/mrr993.pdf
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    Cited by:

    1. Kinnucan, Henry W. & Sindelar, Scott & Wineholt, David & Hatch, L. Upton, 1988. "Processor Demand And Price-Markup Functions For Catfish: A Disaggregated Analysis With Implications For The Off-Flavor Problem," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 20(2), pages 1-12, December.
    2. Lynn E. Dellenbarger & E. Jane Luzar & Alvin R. Schupp, 1988. "Household demand for catfish in Louisiana," Agribusiness, John Wiley & Sons, Ltd., vol. 4(5), pages 493-501.

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