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Eating Places as Marketers of Food Products

Author

Listed:
  • Sartorius, Lester C.

Abstract

Excerpt from the report Foreword: The purpose of the study upon which this report is based was to investigate the role of eating places in the marketing of food products. The practice of eating away from home has increased markedly since the beginning of World War II. It is important to know more about this market for farm products: how big it is, what foods are bought, what It costs, and how it affects farm income. It is only through catering to consumer preferences as to types of food and services desired in the marketing of food products that producers and marketing agencies can adjust production and distribution properly.

Suggested Citation

  • Sartorius, Lester C., 1952. "Eating Places as Marketers of Food Products," Marketing Research Reports 309852, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:309852
    DOI: 10.22004/ag.econ.309852
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    File URL: https://ageconsearch.umn.edu/record/309852/files/mrr3.pdf
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    Cited by:

    1. Harp, Harry H., 1987. "Major Statistical Series of the U.S. Department of Agriculture, Volume 4: Agricultural Marketing Costs and Charges," Miscellaneous Publications 316564, United States Department of Agriculture, Economic Research Service.

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