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Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas

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  • Jung, Sangnyeol
  • Lyford, Conrad P.

Abstract

This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.

Suggested Citation

  • Jung, Sangnyeol & Lyford, Conrad P., 2007. "Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34989, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeasm:34989
    DOI: 10.22004/ag.econ.34989
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    File URL: https://ageconsearch.umn.edu/record/34989/files/sp07ju02.pdf
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    References listed on IDEAS

    as
    1. Chen, Changping & Ethridge, Don E. & Fletcher, Stanley M., 1997. "Textile Manufacturers' Market Valuation of Cotton Fiber Attributes," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 29(1), pages 185-195, July.
    2. Lyford, Conrad P. & Jung, Sangnyeol & Ethridge, Don E., 2004. "Mill-Level Price Estimates For U.S. Cotton Quality," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34644, Southern Agricultural Economics Association.
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    Cited by:

    1. Kenkel, Philip L. & Kim, Taeyoon, 2008. "Investigation of the Costs of an Increased Shipping Standard for Cotton Warehouses," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6798, Southern Agricultural Economics Association.

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    Keywords

    Marketing;

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