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Consumer Willingness-to-Pay for Green Energy: Results from Focus Groups

Author

Listed:
  • Duffy, Patricia A.
  • Hite, Diane
  • Bransby, David
  • Slaton, Christa

Abstract

To find out if consumers are willing to pay a surcharge for "green energy," the Alabama Department of Agriculture and Industries hosted consumer focus groups at four locations in Alabama. Results showed that consumers were willing to pay a premium in line with the costs, but that most did not have much prior information about green energy options.

Suggested Citation

  • Duffy, Patricia A. & Hite, Diane & Bransby, David & Slaton, Christa, 2007. "Consumer Willingness-to-Pay for Green Energy: Results from Focus Groups," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34913, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeasm:34913
    DOI: 10.22004/ag.econ.34913
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    Citations

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    Cited by:

    1. Aparna Venugopal & Dhirendra Shukla, 2019. "Identifying consumers' engagement with renewable energy," Business Strategy and the Environment, Wiley Blackwell, vol. 28(1), pages 53-63, January.
    2. Elcin Akcura, 2013. "Mandatory versus voluntary payment for green electricity," Working Papers 161, European Bank for Reconstruction and Development, Office of the Chief Economist.
    3. Elcin Akcura, 2013. "Mandatory vs Voluntary Payment for Green Electricity," Working Papers EPRG 1316, Energy Policy Research Group, Cambridge Judge Business School, University of Cambridge.
    4. Soon, Jan-Jan & Ahmad, Siti-Aznor, 2015. "Willingly or grudgingly? A meta-analysis on the willingness-to-pay for renewable energy use," Renewable and Sustainable Energy Reviews, Elsevier, vol. 44(C), pages 877-887.
    5. Yoo, Seung-Hoon & Kwak, So-Yoon, 2009. "Willingness to pay for green electricity in Korea: A contingent valuation study," Energy Policy, Elsevier, vol. 37(12), pages 5408-5416, December.
    6. Preeti Narwal & J. K. Nayak & Shivam Rai, 2022. "Assessing Customers' Moral Disengagement from Reciprocity Concerns in Participative Pricing," Journal of Business Ethics, Springer, vol. 178(2), pages 537-554, June.
    7. Guo, Xiurui & Liu, Haifeng & Mao, Xianqiang & Jin, Jianjun & Chen, Dongsheng & Cheng, Shuiyuan, 2014. "Willingness to pay for renewable electricity: A contingent valuation study in Beijing, China," Energy Policy, Elsevier, vol. 68(C), pages 340-347.
    8. Lim, Seul-Ye & Lim, Kyoung-Min & Yoo, Seung-Hoon, 2014. "External benefits of waste-to-energy in Korea: A choice experiment study," Renewable and Sustainable Energy Reviews, Elsevier, vol. 34(C), pages 588-595.
    9. Alló, Maria & Loureiro, Maria L., 2014. "The role of social norms on preferences towards climate change policies: A meta-analysis," Energy Policy, Elsevier, vol. 73(C), pages 563-574.
    10. Martinez-Paz, José M. & Almansa-Sáez, Carmen & Perni-Llorente, Ángel, 2011. "Energía eléctrica procedente de fuentes renovables: percepción social y disposición al pago/Willingness to pay for electricity from renewable sources," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 29, pages 539-560, Agosto.

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