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The Rapid Expansion of the Modern Retail Food Marketing in Emerging Market Economies: Implications to Foreign Trade and Structural Change in Agriculture

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  • Roe, Terry
  • Shane, Mathew
  • Somwaru, Agapi

Abstract

The share of resources allocated to food marketed through supermarkets and their marketing channels has grown at an unprecedented rate in lower income countries during the 1990s. The implication is that the evolution of supermarkets cannot be viewed in isolation of the broader economic general equilibrium forces giving rise to a middle class, nor can this process be viewed in a static context. Our dynamic model captures, in an obviously aggregative way, the marketing channels that require resources to: assemble inputs for farmers, produce raw agricultural output, assemble, process and add value to, and market the final products to retail establishments in the long run.
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  • Roe, Terry & Shane, Mathew & Somwaru, Agapi, 2005. "The Rapid Expansion of the Modern Retail Food Marketing in Emerging Market Economies: Implications to Foreign Trade and Structural Change in Agriculture," Conference papers 331410, Purdue University, Center for Global Trade Analysis, Global Trade Analysis Project.
    • Handle: RePEc:ags:pugtwp:331410
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    References listed on IDEAS

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    6. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
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    Cited by:

    1. Riungu, Claris Karimi, 2011. "Effects of Supermarkets on Fresh Fruit and Vegetables Small-Scale Farmers in Central Kenya," Research Theses 134484, Collaborative Masters Program in Agricultural and Applied Economics.

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