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Efficient design for willingness to pay in choice experiments: evidence from the field

Author

Listed:
  • Kerr, Geoffrey N.
  • Sharp, Basil M.H.

Abstract

Efficient experimental designs offer the potential to reduce confidence intervals for parameters of interest in choice models, or to reduce required sample sizes. C-efficiency recognizes the salience of willingness to pay estimates rather than utility function parameters. This study reports on a choice model application that incorporated updated statistical designs based on initial responses in order to maximize C-efficiency. The revised design delivered significant improvements.

Suggested Citation

  • Kerr, Geoffrey N. & Sharp, Basil M.H., 2009. "Efficient design for willingness to pay in choice experiments: evidence from the field," 2009 Conference, August 27-28, 2009, Nelson, New Zealand 97156, New Zealand Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:nzar09:97156
    DOI: 10.22004/ag.econ.97156
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    Citations

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    Cited by:

    1. Adelina Gshwandtner & Cheul Jang & Richard McManus, 2017. "Improving Drinking Quality in South Korea: A Choice Experiment," Studies in Economics 1720, School of Economics, University of Kent.
    2. Hélène Bouscasse & Iragaël Joly & Jean Peyhardi, 2016. "Estimating travel mode choice, including rail in regional area, based on a new family of regression models," Working Papers hal-01847227, HAL.
    3. Aluisio Goulart Silva & Maurizio Canavari & Alcido Elenor Wander, 2018. "Consumer preferences and willingness-to-pay for integrated production label on common beans," Economia agro-alimentare, FrancoAngeli Editore, vol. 20(1), pages 11-28.
    4. Bouscasse, Hélène & Joly, Iragaël & Peyhardi, Jean, 2019. "A new family of qualitative choice models: An application of reference models to travel mode choice," Transportation Research Part B: Methodological, Elsevier, vol. 121(C), pages 74-91.
    5. Gschwandtner, Adelina & Jang, Cheul & McManus, Richard, 2018. "Improving Drinking Water Quality in South Korea: A Choice Experiment," 92nd Annual Conference, April 16-18, 2018, Warwick University, Coventry, UK 273472, Agricultural Economics Society.
    6. Siettou, Christina, 2015. "The UK public’s perceptions on the issue of the dog overpopulation problem and people’s willingness to pay (WTP) for a humane stray dog management," 89th Annual Conference, April 13-15, 2015, Warwick University, Coventry, UK 204209, Agricultural Economics Society.
    7. Adelina Gschwandtner & Michael Burton, 2017. "The Willingness to Pay for Organic Attributes in the UK," Studies in Economics 1702, School of Economics, University of Kent.

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