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Consumer Willingness to Pay for Food Safety Interventions: The Role of Message Framing and Involvement Elicitation

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  • Britwum, Kofi
  • Yiannaka, Ernie

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  • Britwum, Kofi & Yiannaka, Ernie, 2015. "Consumer Willingness to Pay for Food Safety Interventions: The Role of Message Framing and Involvement Elicitation," Cornhusker Economics 306907, University of Nebraska-Lincoln, Department of Agricultural Economics.
    • Handle: RePEc:ags:nbaece:306907
    DOI: 10.22004/ag.econ.306907
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    References listed on IDEAS

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    1. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
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    Keywords

    Production Economics; Farm Management;

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