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Impediments to Adoption or On-Farm Quality Assurance

Author

Listed:
  • Fitzgerald, A.I.
  • Storer, C.E.
  • Bent, M.J.M.

Abstract

There is an increasing demand for quality assurance (QA) in food supplied hy farmers. In response, farmer organisations have been developing on-farm quality assurance schemes such as Cattlecarefor cattle (1995) andFlockcare for sheep (1997). However the adoption of these schemes has been slow. Research in 1998 investigated the impediments to adoption. Because Flockcare was new and relatively unknown, the research was based on in-depth interviews about Cattlecare. Impediments to Cattlecare adoption included the need for extra record keeping, additional costs, adversarial industry relationships, a lack of conviction that QA was consumer driven, no obvious benefits to farmers, no sense of urgency, and no obvious trigger for action.

Suggested Citation

  • Fitzgerald, A.I. & Storer, C.E. & Bent, M.J.M., 1999. "Impediments to Adoption or On-Farm Quality Assurance," 12th Congress, Durban, South Africa, July 18-24, 1999 346537, International Farm Management Association.
    • Handle: RePEc:ags:ifma99:346537
    DOI: 10.22004/ag.econ.346537
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    Keywords

    Farm Management;

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