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A Comparative Analysis of the Role of Agrotourism, Rural Tourism and Ecotourism for the Development of Italian and Japanese Rural Areas

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  • Ciani, A.
  • Ohe, Y.
  • Cocco, S.

Abstract

The authors, experienced a three years joint research titled A.TJJ.R (AgriTourism Italy and Japan Joint Research). The strategy of production diversification, the vertical and horizontal integration, the process and product innovation seem to be a possible option for the vitality of agricultural enterprises. These activities insert a virtuous circle in these farms and in the areas where they are carried out. The authors present, through a theoretical analysis and real cases, the influence of this strategy on a farm in Umbria region of Italy with some final considerations regarding Italian and Japanese agritourism activity and perspective.

Suggested Citation

  • Ciani, A. & Ohe, Y. & Cocco, S., 1997. "A Comparative Analysis of the Role of Agrotourism, Rural Tourism and Ecotourism for the Development of Italian and Japanese Rural Areas," 11th Congress, University of Calgary, Canada, July 14-19, 1997 346377, International Farm Management Association.
    • Handle: RePEc:ags:ifma97:346377
    DOI: 10.22004/ag.econ.346377
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    References listed on IDEAS

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    1. Romero, Carlos & Rehman, Tahir, 1987. "Natural Resource Management and the Use of Multiple Criteria Decision-Making Techniques: A Review," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 14(1), pages 61-89.
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    Resource /Energy Economics and Policy;

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