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Soft Fruit Sector in Croatia- Agribusiness Management Video Supported Case Study

Author

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  • Njavro, Mario
  • Sopov, Monika Blomne
  • Alić, Antonija

Abstract

Goal of the paper is twofold: value chain analysis of soft fruit sector in Croatia and to present use of soft fruit sector analysis in agribusiness management education by support of video material. Creation of value chain map and quantification of the chain is described. SWOT analysis is shaped and it is basis for endorsement of strategies for soft fruit trade on the EU and World market. During work on soft fruit sector analysis interviews with seven stakeholders were filmed. Films were edited and clips arranged. Workbook was also created. Video material together with the workbook constitutes the case study on soft fruits sector analysis. Main purpose of the case study is to serve as a tool for teaching students (preferably MSc level) value chain analysis in the limited data environment. It could also serve, with some modification, in preparing students to design interviews and in interviewing process. Paper has been developed on the framework of the joint project between Wageningen UR Centre for Development Innovation and University of Zagreb Faculty of Agriculture and financed by the Netherlands government.

Suggested Citation

  • Njavro, Mario & Sopov, Monika Blomne & Alić, Antonija, 2014. "Soft Fruit Sector in Croatia- Agribusiness Management Video Supported Case Study," 2014 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 199402, International European Forum on System Dynamics and Innovation in Food Networks.
  • Handle: RePEc:ags:iefi14:199402
    DOI: 10.22004/ag.econ.199402
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    References listed on IDEAS

    as
    1. Gotz, Linde & Njavro, Mario & Hanf, Jon Henrich & Pieniadz, Agata, 2009. "Vertical coordination with growers in the supermarket fresh fruit and vegetables supply chain in Croatia," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 58(08), pages 1-8, November.
    2. Goetz, Linde & Njavro, Mario & Hanf, Jon Henrich & Pieniadz, Agata, 2009. "Vertical Coordination and Grower Organization in the Supermarket Fruit and Vegetables Supply Chain in Croatia," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58020, European Association of Agricultural Economists.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Agribusiness; Food Consumption/Nutrition/Food Safety;

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