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Innovative, Holistic, “Cradle-to-Grave” Approach to Implement more Sustainable Nutrition

Author

Listed:
  • Schoner, Georg
  • Gunther, Christoph
  • Barcan, Cristian
  • Graper, Kristina

Abstract

Creating more sustainable products is a major topic throughout the consumer goods industry. To succeed, it is necessary to follow a holistic, “cradle-to-grave” approach which involves stakeholders throughout the entire value chain while focusing on consumer goods. Focusing only on one specific value chain step can create unintended consequences in a later stage of a products life cycle. This paper shows how applied science and value chain management through BASF’s Sustainability, Eco-Efficiency and Traceability (SET) Initiative meets those needs. Life cycle assessment (LCA) is the quantitative technique to determine multiple environmental, social and economic impacts of a product and points out potential tradeoffs. However LCA alone cannot comprise all impacts. Therefore BASF’s efforts are not just fundamentally based on this technique but also go beyond it. This paper first explains the three pillars of the initiative, consisting of the Hot Spot Analysis (a qualitative tool), the Eco-Efficiency Analysis (a unique LCA approach) and the traceability strategy for supply chain transparency. It secondly presents examples for the 3 pillars for the pork value chain.

Suggested Citation

  • Schoner, Georg & Gunther, Christoph & Barcan, Cristian & Graper, Kristina, 2012. "Innovative, Holistic, “Cradle-to-Grave” Approach to Implement more Sustainable Nutrition," 2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria 144950, International European Forum on System Dynamics and Innovation in Food Networks.
    • Handle: RePEc:ags:iefi12:144950
    DOI: 10.22004/ag.econ.144950
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    References listed on IDEAS

    as
    1. Cicia, Gianni & Cembalo, Luigi & Del Giudice, Teresa & Scarpa, Riccardo, 2011. "The Impact of Country-of-Origin Information on Consumer Perception of Environment-Friendly Characteristics," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(1), pages 1-7, September.
    2. Otten, Dennis & van den Weghe, Herman F.A., 2011. "The Sustainability of Intensive Livestock Areas (ILAS): Network System and Conflict Potential from the Perspective of Animal Farmers," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(1), pages 1-16, September.
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