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Consumer perception of active and intelligent food packaging

Author

Listed:
  • Barska, Anetta
  • Wyrwa, Joanna

Abstract

The paper discusses the essence and the use of active and intelligent packaging in the food industry. It presents the results of a survey whose aim was to determine the knowledge and attitudes of consumers towards this type of packaging. The survey was conducted on a sample of 372 respondents – inhabitants of the Lubuskie Voivodeship. The use of active and intelligent packaging is related to the growing consumer interest in high quality food and new consumer preferences which influence the changes in the approach to food packaging. The analysis of the survey results showed that although there are new solutions for active and intelligent packaging appearing on the market, the state of knowledge on them among the inhabitants of the Lubuskie Region is insufficient.

Suggested Citation

  • Barska, Anetta & Wyrwa, Joanna, 2016. "Consumer perception of active and intelligent food packaging," Problems of Agricultural Economics / Zagadnienia Ekonomiki Rolnej 252644, Institute of Agricultural and Food Economics - National Research Institute (IAFE-NRI).
  • Handle: RePEc:ags:iafepa:252644
    DOI: 10.22004/ag.econ.252644
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    File URL: https://ageconsearch.umn.edu/record/252644/files/Barska%20A._%20Wyrwa%20J.%20ZER%20nr%204_2016.pdf
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    Citations

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    Cited by:

    1. Sophie Langley & Nhat Tram Phan-Le & Linda Brennan & Lukas Parker & Michaela Jackson & Caroline Francis & Simon Lockrey & Karli Verghese & Natalia Alessi, 2021. "The Good, the Bad, and the Ugly: Food Packaging and Consumers," Sustainability, MDPI, vol. 13(22), pages 1-24, November.
    2. Linda Brennan & Caroline Francis & Eva L. Jenkins & Bruno Schivinski & Michaela Jackson & Eloise Florence & Lukas Parker & Sophie Langley & Simon Lockrey & Karli Verghese & Nhat Tram Phan-Le & Alliste, 2023. "Consumer Perceptions of Food Packaging in Its Role in Fighting Food Waste," Sustainability, MDPI, vol. 15(3), pages 1-16, January.
    3. Antonella Cammarelle & Rosaria Viscecchia & Francesco Bimbo, 2021. "Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers," Sustainability, MDPI, vol. 13(8), pages 1-13, April.
    4. Antonella Cammarelle & Mariarosaria Lombardi & Rosaria Viscecchia, 2021. "Packaging Innovations to Reduce Food Loss and Waste: Are Italian Manufacturers Willing to Invest?," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    5. David R. Just & Julie M. Goddard, 2023. "Behavioral framing and consumer acceptance of new food technologies: Factors influencing consumer demand for active packaging," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 3-27, January.
    6. Monika Stoma & Agnieszka Dudziak, 2022. "Eastern Poland Consumer Awareness of Innovative Active and Intelligent Packaging in the Food Industry: Exploratory Studies," Sustainability, MDPI, vol. 14(20), pages 1-19, October.

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