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Wheat Farmers' Preferences for Wheat Traits in Punjab, Pakistan: A Choice Experiment Approach

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  • Nazli, Hina
  • Birol, Ekin
  • Asare-Marfo, Dorene
  • Tariq, Asjad

Abstract

In this paper we implement a stated preference experiment to assess wheat farmers’ preferences for and trade-offs between several wheat attributes, including yield, maturity period, resistance to rust, presence of zinc content, and colour of the roti (flat bread). Since zinc-biofortified wheat varieties were not available at the time this study was implemented, we employed the hypothetical choice experiment method. Choice data are collected from 1116 wheat farmers and analysed using conditional logit models, and accounting for the differences in the preferences of farmers with different size operations (marginal, small-scale and medium and large) located in the three key agro-climatic zones of Punjab. The results of this study are expected aid in the development of zinc-biofortified wheat varieties that are preferred by farmers of different sizes in different agro-climatic zones, as well as in the design of targeted delivery and marketing mechanisms for their maximum adoption.

Suggested Citation

  • Nazli, Hina & Birol, Ekin & Asare-Marfo, Dorene & Tariq, Asjad, 2015. "Wheat Farmers' Preferences for Wheat Traits in Punjab, Pakistan: A Choice Experiment Approach," 2015 Conference, August 9-14, 2015, Milan, Italy 211352, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae15:211352
    DOI: 10.22004/ag.econ.211352
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    References listed on IDEAS

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    1. Banerji, A. & Chowdhury, Shyamal K. & de Groote, Hugo & Meenakshi, Jonnalagadda V. & Haleegoah, Joyce & Ewoo, Manfred, 2013. "Using elicitation mechanisms to estimate the demand for nutritious maize: Evidence from experiments in rural Ghana," HarvestPlus working papers 10, International Food Policy Research Institute (IFPRI).
    2. Banerji, Abhijit & Birol, Ekin & Karandikar, Bhushana & Rampal, Jeevant, 2015. "Information, Branding, Certification, and Consumer Willingness to Pay for High-Iron Pearl Millet: Experimental Evidence from Maharashtra, India," 2015 Conference, August 9-14, 2015, Milan, Italy 211346, International Association of Agricultural Economists.
    3. Banerji, Abhijit & Birol, Ekin & Karandikar, Bhushana & Rampal, Jeevant, 2016. "Information, branding, certification, and consumer willingness to pay for high-iron pearl millet: Evidence from experimental auctions in Maharashtra, India," Food Policy, Elsevier, vol. 62(C), pages 133-141.
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