IDEAS home Printed from https://ideas.repec.org/p/ags/gewi11/114495.html
   My bibliography  Save this paper

Die Nachfrage nach Fair-Trade-Produkten in Deutschland - Eine empirische Untersuchung unter Berücksichtigung von Präferenzen für Bio-Produkte

Author

Listed:
  • Henseleit, Meike

Abstract

Der folgende Beitrag befasst sich mit der Nachfrage nach Fair-Trade-Produkten in Deutschland unter besonderer Betrachtung der Mehrzahlungsbereitschaft für Produkte mit dem Fair-Trade-Logo. Empirisch untersucht wurde dies unter Anwendung eines Experiments im Rahmen einer Konsumentenbefragung, in dem das Wahlverhalten und die Zahlungsbereitschaft für Schokolade mit unterschiedlichen Herstellungsstandards erfasst wurden. Ziel war es, einen Eindruck davon zu bekommen, in wieweit Verbraucher sich in ihrer Nachfrage hinsichtlich von Bio- und Fair-Trade-Produkten unterscheiden, welchen Wert Produkte mit beiderlei Kennzeichen haben und welche Gründe hierfür jeweils eine Rolle spielen. Mit Hilfe inferenz- und kausalanalytischer Methoden wurden Einflussfaktoren der Zahlungsbereitschaft sowie des Wahlverhaltens untersucht. Die Studie ergab unter anderem, dass Personen, die bevorzugt Bio-Produkte kaufen, eine höhere Zahlungsbereitschaft für Fair- Trade-Produkte haben. Etwas mehr als ein Drittel der Befragten hatte eine noch höhere Zahlungsbereitschaft für Schokolade, die sowohl das Fair-Trade- als auch das Bio-Logo trug, jedoch im Regelfall nur solange bei der ersten Nennung der Zahlungsbereitschaft bestimmte Preisschwellen noch nicht überschritten wurden. In this paper the demand and the willingness to pay for fair traded products are analysed whereas the focus is also on peoples’ preferences for organic food. An empirical approach is used for the investigation which means more than two hundred people were interviewed and were asked to participate in an experimental, in which both product preferences and the willingness to pay for chocolate with different process standards. The aim was to get an idea of possible differences between the demand for fair-trade-products and organic, of which values consumers put on products which got both labels, the trade and the organic, and of the reasons for different references. By using inferential and causal instruments, impact factors of the willingness to pay and product choice were surveyed. The results indicate, that people who are more likely to buy organic also are willing to pay more for fair-trade-chocolate. Also a number of people are willing to pay more for both, fair trade and organic, as long as certain price limits were not reached already with the first given willingness to pay.

Suggested Citation

  • Henseleit, Meike, 2011. "Die Nachfrage nach Fair-Trade-Produkten in Deutschland - Eine empirische Untersuchung unter Berücksichtigung von Präferenzen für Bio-Produkte," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114495, German Association of Agricultural Economists (GEWISOLA).
  • Handle: RePEc:ags:gewi11:114495
    DOI: 10.22004/ag.econ.114495
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/114495/files/Henseleit.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.114495?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Verena Otter & Bianca Prechtel & Ludwig Theuvsen, 2014. "The Country-of-Origin Effect for Chocolate made from Ecuadorian Cocoa: An Empirical Analysis of Consumer Perceptions," Economia agro-alimentare, FrancoAngeli Editore, vol. 16(3), pages 43-60.
    2. Otter, Verena & Prechtel, Bianca & Theuvsen, Ludwig, 2014. "Der Country-Of-Origin-Effekt In Der Wahrnehmung Deutscher Verbraucher Von Schokolade Aus Ecuadorianischem Kakao: Herkunftsangaben Als Differenzierungspotential Für Lebensmittel Aus Außereuropäischen L," GlobalFood Discussion Papers 168526, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    3. von Meyer-Höfer, Marie & Spiller, Achim, 2014. "“Sustainability” a semi-globalisable concept for international food marketing - Consumer expectations regarding sustainable food – An explorative survey in industrialised and emerging countries," GlobalFood Discussion Papers 182513, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
    4. von Meyer-Höfer, Marie & von der Wense, Vera & Spiller, Achim, 2013. "Characterising convinced sustainable food consumers," GlobalFood Discussion Papers 161887, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.

    More about this item

    Keywords

    Food Consumption/Nutrition/Food Safety;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gewi11:114495. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/gewisea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.