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Nutrient profile labelling: consumers’ perceptions in Germany and Belgium

Author

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  • Moeser, Anke
  • Hoefkens, Christine
  • Van Camp, John
  • Verbeke, Wim

Abstract

Growing consumer interest in food and health has motivated the European food industry to provide more simple information on the nutritional composition of foods. In addition to the traditional back-of-pack nutrition table, simplified front-of-pack labels have been introduced by the food industry to allow consumers making better informed and healthier food choices. In this paper, consumers’ perceptions of simplified nutrition information, namely Guideline Daily Amount (GDA) and Traffic light (TL), in Germany and Belgium are explored. Surveys in Germany (147 respondents) and Belgium (128 respondents) were conducted in 2008. Data were analysed by means of descriptive statistics and regression analysis. In both countries, the GDA is the most widely used simplified nutrition label. Whereas most consumers in Belgium indicate a preference for the GDA, in Germany the Traffic light is favoured most. Regression analyses indicate that the predilection for the different labels is affected by sociodemographic characteristics and perceptions towards the respective labels. European nutrition policy makers should be aware of regional differences regarding the perception of simplified nutrition labels. The challenge for international food industries is therefore to raise awareness of the potential function of simplified labels in making informed and healthy food choices among different European consumer groups.

Suggested Citation

  • Moeser, Anke & Hoefkens, Christine & Van Camp, John & Verbeke, Wim, 2009. "Nutrient profile labelling: consumers’ perceptions in Germany and Belgium," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58100, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa113:58100
    DOI: 10.22004/ag.econ.58100
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    Cited by:

    1. Muller, L. & Ruffieux, B., 2020. "Shopper’s behavioural responses to ‘front-of-pack’ nutrition logo formats: GDA Diet-Logo vs. 6 alternative Choice-Logos," Working Papers 2020-01, Grenoble Applied Economics Laboratory (GAEL).
    2. House, Lisa & Kim, Hyeyoung & Gao, Zhifeng & Rampersaud, Gail S., 2011. "Beverage Front of Package Nutrition Labels and Consumer Perception of Nutrition Information," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 109190, Agricultural and Applied Economics Association.
    3. Debra Van Camp & Diogo M. de Souza Monteiro & Neal H. Hooker, 2012. "Stop or go? How is the UK food industry responding to front-of-pack nutrition labels?," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 39(5), pages 821-842, December.

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