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Is Embedding Entailed in Consumer Valuation of Food Safety Characteristics?

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  • Morkbak, Morten Raun
  • Christensen, Tove
  • Gyrd-Hansen, Dorte E.
  • Olsen, Soren Boye

Abstract

Consumers’ preferences for food safety characteristics are investigated with particular focus on existence of an embedding effect. Embedding exists if consumer valuation of food safety is insensitive to scope. Two choice experiments have been conducted valuing food safety in respectively minced pork and chicken breasts, exemplified by avoiding human risks of Salmonella infections and strengthening the restrictions of using antibiotics in the pork production and in terms of avoiding human risks of Salmonella and Campylobacter infections respectively. The results showed no indications of an embedding effect between the food safety characteristics, in neither of the cases.

Suggested Citation

  • Morkbak, Morten Raun & Christensen, Tove & Gyrd-Hansen, Dorte E. & Olsen, Soren Boye, 2009. "Is Embedding Entailed in Consumer Valuation of Food Safety Characteristics?," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58099, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa113:58099
    DOI: 10.22004/ag.econ.58099
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    Cited by:

    1. Kragt, Marit Ellen, 2013. "Comparing models of unobserved heterogeneity in environmental choice experiments," Working Papers 144447, University of Western Australia, School of Agricultural and Resource Economics.
    2. Illichmann, R. & Abdulai, A., 2014. "Analysis of Consumer Preferences and Wilingness-To-Pay for Organic Food Products in Germany," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
    3. Yu-Hui Chen & Kai-Han Qiu & Kang Ernest Liu & Chun-Yuan Chiang, 2020. "Are Consumers Willing to Pay a Premium for Pure Rice Noodles? A Study of Discrete Choice Experiments in Taiwan," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    4. Boesch Irene & Weber Michael, 2012. "Processor's Preferences and Basic Differentiation Strategies for Potatoes, Milk, and Wheat in Switzerland," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-24, October.
    5. Belay, Dagim G. & Jensen, Jørgen D., 2020. "‘The scarlet letters’: Information disclosure and self-regulation: Evidence from antibiotic use in Denmark," Journal of Environmental Economics and Management, Elsevier, vol. 104(C).
    6. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    7. Jürgen Meyerhoff & Morten Mørkbak & Søren Olsen, 2014. "A Meta-study Investigating the Sources of Protest Behaviour in Stated Preference Surveys," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(1), pages 35-57, May.

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